Sonja Bauer

Principal, Safer Gambling Services; Australasian Associate, Focal Research Consultants

With more than 30 years’ experience across the hospitality and gambling industries, Sonja Bauer brings extensive operational, management, and executive experience, together with a practical understanding of the complex and evolving environment in which the gambling industry operates.

Her experience spans strategy, business development and implementation across diverse business environments, with a strong focus on safer gambling, emerging issues, risk, and opportunities. Sonja brings a pragmatic, industry-informed perspective to complex issues, connecting strategic thinking with practical application.

Throughout her career, Sonja has contributed to corporate, statutory, and government advisory panels, committees, taskforces and working groups, providing industry insight to policy development, strategic initiatives and broader discussions shaping the gambling sector. She is a regular contributor to conferences and industry forums, bringing a collaborative and practical perspective to conversations around safer gambling, regulation and the future of the industry.

Sonja is Principal at Safer Gambling Services and an Australasian Associate at Focal Research Consultants.